AIA Corporation Announces New Senior Vice President of Owner Success

Kimberly Fulford

AIA Corporation (AIA), Neenah, Wisc., announced the appointment of Kimberly Fulford as the company’s new senior vice president of owner success.

In this role, Fulford will oversee AIA’s owner success team, a department dedicated to supporting the company’s network of more than 300 independent business owners with sales coaching and business development resources. AIA owners work with their success managers to make effective business decisions based on critical data analysis that is focused on growing sales and profit margins.

Fulford and the AIA owner success team will also work closely with AIA’s supplier relations team and the AIA MVP supplier partners to deliver growth opportunities for the AIA owners and MVP suppliers.

Prior to joining AIA, Fulford was president of Regency Franchise Group. During her time with Regency Franchise Group, she helped launch and manage its franchise business in the print and promotional products markets. Additionally, her team assisted Regency franchisees with the customer service and sales support needed to successfully grow their promotional products business.

“Kimberly is passionate about helping entrepreneurs and will be a great advocate and voice for our owners,” said Matt Gresge, CEO of AIA Corporation. “She possesses a unique skill set in our industry and brings an extensive operational, sales, marketing and merchandising background to AIA, and the distributors and suppliers we serve.”

Fulford's career includes more than 25 years of experience working her way up through the ranks at companies such as Kimberly-Clark, Avery and S.P. Richards company. Throughout her career, she has managed an $85 million distribution center, including sales and operations for more than 60 employees with full profit and loss responsibility; regularly exceeded quotas and sales goals; and successfully directed major global accounts, including FedEx Office, Office Depot, Samsclub.com, Corporate Express, Hewlett-Packard (Barcelona and U.S.) and Canon.

“I’m thrilled to be joining AIA," Fulford said. "I’ve been following the company for a long time and knew the strength of the leadership team, its owner community and supplier partners. While I have experience working for Fortune 500 companies, my passion lies with empowering small-to-medium-sized-business owners, especially in the promotional products industry, as it’s a growing, ever-changing market.”

Fulford graduated with a bachelor’s degree in business administration management from Saint Leo University in Florida, and received an Executive Leadership Certificate from the Goizueta Business School at Emory University.

For more information on AIA, visit www.aiacommunity.com.