AIA Corporation Announces New Vice President of Sales and Marketing

AIA Corporation, Neenah, Wis., has added a new member to its senior management team. Joining AIA as its vice president of sales and marketing, Jim Roccia will focus on the resources key to significant growth for both AIA and its affiliates in his new role.

With more than 25 years of broad and successful experience in the promotional products, incentives and loyalty industries, Roccia has spent the past eight years in sales leadership positions with Staples Promotional Products, where he most recently served as region vice president-west, leading and growing a business unit exceeding $150 million in sales.