AIA Corporation Announces New Vice President of Sales and Marketing
AIA Corporation, Neenah, Wis., has added a new member to its senior management team. Joining AIA as its vice president of sales and marketing, Jim Roccia will focus on the resources key to significant growth for both AIA and its affiliates in his new role.
With more than 25 years of broad and successful experience in the promotional products, incentives and loyalty industries, Roccia has spent the past eight years in sales leadership positions with Staples Promotional Products, where he most recently served as region vice president-west, leading and growing a business unit exceeding $150 million in sales.
"We believe Jim has the right combination of vision, experience, skills and drive to take AIA to ever higher levels of growth and success," David Woods, president and CEO of AIA Corporation, said. "Initially he will focus on working closely with the field sales and business development teams to understand our unique business model and the needs of our affiliates and prospects. We have exciting strategic plans for future growth and Jim will be a key leader in achieving those goals.”
Jim holds a bachelor's and master's degree in business administration from Baylor University and St. Louis University, respectively. He and his wife, Donna, will relocate to the Neenah, Wisc. area from St. Louis.
“The high level of energy and strong, positive culture of AIA helps differentiate the organization in a crowded marketplace," Roccia said. "Expectations are to build on this by leveraging a very talented group of AIA associates and experienced owners to achieve rapid growth. It will be a challenging role, and I am absolutely thrilled to have this opportunity.“
For more information, visit aiagearedforgrowth.com.