AIA Expands Marketing Team With Appointment of New Vice President of Marketing
AIA Corporation (AIA), Appleton, Wisconsin, recently announced the expansion of its marketing team with the appointment of industry veteran Stacy Price as the new vice president of marketing. In this role, Price will lead the marketing team, overseeing strategy development and execution, brand awareness, public relations and integrated marketing efforts. She will report to Katrina Willis, senior vice president of supplier relations and marketing.
Price will focus on helping AIA owners strengthen their businesses and drive sales through relevant marketing tools, technology, analytics, and education initiatives. She also will support AIA’s sales and business development teams with marketing programs that increase awareness of AIA among like-minded business owners.
With nearly 30 years of marketing experience, Price has served in both leadership and marketing roles at Facilisgroup, Boost Promotional Branding (now part of HALO) and Staples Promotional Products. In these roles, she generated digital marketing campaigns that led to double-digit sales growth, oversaw multiple e-commerce programs for both enterprise and SMB clients, and has developed effective corporate branding and messaging to drive sales and business development.
“Marketing plays an integral role in the success of any business, but many small business owners lack the bandwidth or time to execute a successful program,” said Nancy Schmidt, CEO of AIA. “Given Stacy’s extensive industry experience, she understands our distributors’ needs and will continue to advance AIA’s marketing capabilities to keep pace with evolving trends in social media, analytics, customer targeting and engagement, and sales and collateral materials.”
AIA’s Marketing team operates as a full-service, agency model, providing owners with the support they need to tell their brand story and promote their business. All owners have access to AIA’s On-Demand Promo Library, which offers email templates, digital flipbooks, custom presentations, supplier sales materials and more, all through the Experience AIA platform.
Additionally, owners can opt in to receive their preferred level of support to execute and manage their marketing strategy through a tiered service offering, providing everything from custom landing pages, analytics and reporting for social and email campaigns, and individualized marketing project support.
“I look forward to shaping AIA’s marketing to deliver a connected brand experience through digital and traditional channels, as well as coaching and mentoring our high-performing team,” said Price. “I am very impressed by AIA’s leadership team and inspired by their solid, focused and powerful vision for the company. I’m honored and excited to be a part of the team.”
Price earned a master’s degree in business administration from Washington University in St. Louis, Missouri. She is also certified by the Digital Marketing Institute and American Marketing Association in digital marketing.
The preceding press release was provided by a company unaffiliated with Promo Marketing. The views expressed within do not directly reflect the thoughts or opinions of Promo Marketing.