AIA Unveils Sales and Marketing Program—SOAR
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SOAR components include:
Account profiling/segmentation and programs to address all constituents
New CRM program
Enhanced multilevel and multichannel marketing offerings
New prospecting, retention and referral programs
Further, AIA believes the components within the SOAR program are applicable regardless of the economic environment and are especially effective in today’s challenging times. “While some companies are cutting back in this challenging economy, it is exciting that Adventures In Advertising is investing its money where it matters most—in its owners,” said Jerry Milwit of AIA/Dominion Promotions in Glen Allen, Virginia. SOAR will be featured at The PPAI Expo the week of January 12.
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