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Promo Marketing: How does a distributor get into the retail marketplace?
Kevin Walsh: As with any prospective opportunity and client, research is a key factor for success. Understand the retailer you're approaching, their organizational structure, purchasing decision-makers, retail environment and existing needs. I'm always amazed by just how many practical applications for visual communications present themselves in the course of my average workday. Recognizing these opportunities and how they relate to your target is a key factor for success.
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- Companies:
- Galaxy Balloons
- Showdown Displays
E
Nichole Stella
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Nichole Stella is group president/publishing director of Promo Marketing Media Group, which consists of Print+Promo, Promo Marketing and NonProfitPro.
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