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PM: Where do retail opportunities exist? Chain stores, boutiques, franchises? Within all of these arenas?
KW: The opportunities exist in each of these areas and vary in both volume and complexity. Local boutiques may be more accessible, but the revenue opportunities will be more limited. Whereas local, regional and national chains represent large revenue opportunities but require more research and persistence to land.
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- Companies:
- Galaxy Balloons
- Showdown Displays
E
Nichole Stella
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Nichole Stella is group president/publishing director of Promo Marketing Media Group, which consists of Print+Promo, Promo Marketing and NonProfitPro.
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