Created for on-the-go individuals, Alo, a women’s and men’s performance apparel brand based in Los Angeles, introduced new styles, unique proprietary technologies and new fabric mixes in its 2008 wholesale collection.
Alo, named after the air, land and ocean, prides itself on being a company with a strong connection to the environment. With the inclusion of bamboo in some of its fabric mixes for the 2008 wholesale collection, Alo fortified its mission to help reduce its impact on the environment while positioning itself as a pioneer in the wholesale industry utilizing eco-friendly materials. The bamboo lyocell performance fabric has naturally inherent properties that wick moisture and is naturally anti-bacterial and hypoallergenic.
“We are at the forefront of the wholesale industry using eco-friendly materials and will continue introducing sustainable fabric mixes, such as bamboo, in our wholesale collections,” said Daniel Harris, cofounder of Alo. “As a company we have committed ourselves to being as green as possible. We print all of our paper goods with recycled content, use environmentally friendly office materials and solvents in our facilities and use high-efficiency lighting systems that save nearly 50 percent of the energy output in our warehouses.”
In addition to the debut of the all new bamboo jersey fabrication, Alo also introduced two other new fabrications: the mini thermal knit and the polyester soft shell. Made for all-season wear, the mini thermal knit is a medium-weight thermal performance knit fabric featuring CoolFit technology and an added antimicrobial treatment. The polyester soft shell, featuring a water-resistant technology, is a sleek, yet durable, multipurpose performance fabrication that works alone or with other layers to help accommodate temperature changes more easily.
With vibrant and trendy color waves and dynamic detailing, Alo aims to be a fashion-forward performance brand. “Alo pushes boundaries in the wholesale market as a leader for introducing active technologies in fabrications,” said Marco DeGeorge, cofounder of Alo. “We have developed a complete wardrobe for people who live this active lifestyle of well-being that Alo as a company emulates.”