Alo Performance Apparel to Launch In January
The name Alo stands for “Air, Land, Ocean,” and combines performance-driven fabrications, technical features and sport-inspired designs to create a look and feel that can be worn for almost any occasion. Set to launch with 14 men’s and 15 women’s styles, the garments feature special treatments applied to the fabric: CoolFit, a dry-wicking feature that draws moisture to the exterior of the garment for quick evaporation; StretchFlex, a fabric that allows two-way stretch to provide comfort, freedom of movement and lasting recovery; an antimicrobial treatment that helps keep clothes odor-free for multiple uses; an anti-pilling treatment; and water resistance designed to help shed water on the outer surface of the garment, repelling wind and light rain.