Alpha, Broder and Columbia – an ABC Expansion
The Alpa Shirt division of Philadelphia-based BroderBros. Co. announced the expansion of its exclusive relationship with Columbia Sportswear to offer new outerwear products. Starting with the fall catalog, Alpha will offer customers jackets for cool and cold weather climates, with options ranging from classic designs to the hottest trends in the retail skiing and snowboarding markets.
Alpha will offer the new Utilizer and Nordic Point fleece. The Utilizer features Columbia’s exclusive Omni-Shade sun protection technology, which blocks more than 93 percent of the sun’s harmful rays. The Nordic Point fleece is an eco-friendly fleece crafted from post-consumer recycled materials.
Innovations in soft shell jackets now deliver all of the warmth without bulk, and Columbia’s Single Track Soft Shell and Double Whammy jackets offer higher-end options for even the most fashion-forward customers. Alpha will also carry improved versions of Columbia’s popular Falmouth and City Trek jackets.
“We are sure that our customers are going to love Columbia Sportswear’s increasingly popular styles,” said Andrea Engel, vice president of marketing for BroderBros. “Columbia shares our vision for constant improvement and innovation, which makes them a great partner for us–and a great option for our customers to offer their most demanding clients,” Engel concluded.
About BroderBros. Co.
BroderBros. Co. is one of the nation’s largest distributors of trade, private-label, and exclusive apparel brands to the imprinting, embroidery and promotional product industries, serving customers since 1919. It currently has eight U.S. distribution centers with the capability to deliver to approximately 80 percent of the U.S. population in one day.
For more information on Alpha Shirt Company, visit www.alphashirt.com
For more information on BroderBros. Co., visit www.broderbros.com