alphabroder Announces Acquisition of Ash City Worldwide
However, Ash City president Doug Hayes and chief financial officer Rob Meier will keep their respective titles at alphabroder, Canada.
“Together, the combination of these two businesses is the natural evolution for our company and the industry," Hayes said. "We look forward to better serving each of our customer bases as a result of the strengths inherent in combining our operational capabilities, product portfolios and geographic footprints."
In 2012, Littlejohn & Co., a Greenwich, Connecticut-based private equity firm that invests in middle-market companies undergoing changes in capital structure, strategy operation or growth, led the recapitalization of alphabroder, then Broder Bros., and assumed control of Board of Directors. Since then, the company acquired Imprints Wholesale and Ash City and rebranded itself as alphabroder. The company that was founded in 1919 as Broder Bros. Co. also includes Alpha Shirt Company and NES Clothing Company.
"The addition of Ash City is our first step toward international expansion and further secures our position as the North American industry leader and innovator in the promotional apparel space,” said Dan Pantano, alphabroder's president.