alphabroder Introduces 2015 Occupational Apparel Guide

Trevose, Pennsylvania-based alphabroder is now offering the 2015 Occupational Apparel Guide to its U.S. customers. Featuring 21 new styles from alphabroder’s premier brand, Harriton, as well as apparel and accessories suited for diverse industries from 16 other brands, each style within the guide is designed to meet the specific needs of a demanding work environment. To make finding product easy, the guide displays apparel best suited for eight focused industry categories (food and beverage, hospitality and resort, sales and service, business identity, manufacturing and warehouse, tradesmen and craftsmen, outdoor and performance, specialty occupations), as well as by product category listing (through an index at the back of the book).

The new styles from Harriton focus on the unique needs of the working world. Workers, like athletes, require durable apparel that looks great and helps them get their job done successfully. Each Harriton style is engineered to perform, including the Harriton Auxiliary Canvas Work Jacket. Suitable for tradesmen and craftsmen, this piece features a storm flap with metal snaps and inside placket for added protection, convertible fold down collar which offers a unique, yet classic workwear look, and a water-resistant finish to keep the wearer dry and comfortable in all conditions.

The Harriton Advantage IL Snap Placket Performance Polo, on the other hand, is designed for the food and beverage industry, as well as for manufacturing and warehouse workers. This IL (industrial launder) notated garment has been particularly tested to 75 washes, according to the American Association of Textile Chemists & Colorists (AATTC), and stands up to safety and food handling protocols with its no-pocket styling and center front snap placket closure. The Harriton Key West Short-sleeve Performance Staff Shirt is designed for hospitality and resort industries, as well as food and beverage professionals. Given its moisture-wicking and anti-microbial performance, and back vent system, this functional style will keep the wearer feeling dry and comfortable all day long, especially in warmer conditions. Integrated collar stays and a structured collar stand gives a professional and polished look, while the chest pockets offer added convenience and functionality.

“The Occupational Apparel Guide truly acts as a one-stop shop for workwear outfitting opportunities within various industries and vertical segments,” said Andrea L. Routzahn, senior vice president of portfolio and supplier management for alphabroder. “The products presented by Harriton and the complementary brands are, simply put, built to work. Customers can think of this user-friendly guide as being the perfect marriage between classic workwear styling and functional, on-trend design.”

Beginning today, customers across the U.S. will have the opportunity to shop for each collection by visiting www.alphabroder.com or contacting the alphabroder customer service department at 1-800-523-4585. To download the digital version of the guide, please click here.