alphabroder Launches Berne Apparel Line
alphabroder, Trevose, Pa., announced its partnership with Berne Apparel Company, a manufacturer of rugged outdoor workwear and safety apparel that's been in business for more than 100 years. Beginning today, alphabroder will offer the Berne Apparel line to its customers. The line includes insulated jackets, coats, sweatshirts and high-visibility styles.
"Berne is a workwear category leader with a loyal customer base that appreciates the incredible value of the brand," said Andrea Routzahn, senior vice president of portfolio and supplier management at alphabroder. "We see nothing but upside in the workwear segment, and are excited to add Berne Apparel to our growing family of premium brands."
"Berne's partnership with alphabroder is ideally suited for capturing growth in the rapidly expanding workwear segment of the promotional products industry," said Josh Nussbaum, president of Berne Apparel Company. "Berne's expertise in rugged outerwear coupled with alphabroder's industry leadership will allow us to reach new heights in apparel sales. We're looking forward to working together and building a long-term, profitable relationship."
For more information on alphabroder, visit www.alphabroder.com.