alphabroder Partners with American Apparel to Distribute Fashionable Basics with an Edge

On June 17, 2014, alphabroder, Trevose, Pa., the leading distributor of imprintable sportswear and accessories in North America, announced its recent partnership with Los Angeles-based American Apparel. The national agreement allows American Apparel, a company widely recognized for its American-made, fashion-forward styles and commitment to corporate responsibility, to become more widely accessible to a national wholesale audience. This additional product offering complements alphabroder’s existing industry-leading selection of fashion-based tees and fleece garments.

“We are extremely excited about this venture and are looking forward to leveraging the solid relationships alphabroder has already built with customers in the promotional apparel industry,” said Ray Hughes, distributor relations for American Apparel. “One of our main goals for 2014 is to provide outstanding, retail-inspired apparel to this industry, and we have no doubt we will deliver on that promise with the help of alphabroder’s distribution network.”

“We are delighted to welcome American Apparel back to alphabroder, and we know our customers are excited about this as well,” said David Clifton, chief marketing officer for alphabroder. “Our customers frequently tell us that ‘choice’ of brands and styles is critical to their business, and adding American Apparel to our industry-leading product assortment definitely delivers on their needs, which remains our number one priority.”

Beginning on June 17, 2014, customers within the U.S. will have the opportunity to shop from over 40 styles from the American Apparel by visiting www.alphabroder.com or contacting the alphabroder Customer Service Department at (800) 523-4585.

For more information, visit www.alphabroder.com.