AlphaGraphics Unveils New Program to Spur Network Growth
AlphaGraphics, a Salt Lake City-based leader in print and marketing communications, is launching its new AG Alliance program, an innovative approach aimed at assisting current franchisees in growing their business, new candidates in understanding the options for joining the AlphaGraphics Network, and independent print owners interested in converting or selling their businesses.
Through this program, AG Alliance will now serve as the umbrella brand under which many of the company's franchise development functions will fall. This includes new digital business center start-ups, satellite centers, sales offices, conversions, acquisitions, tuck-ins, acquire-and-converts, re-sales, transfers and other evolving services. Other resources available through the AG Alliance include access to financing partners and independent, third-party business evaluations.
"AG Alliance allows us to serve our franchisee partners and others more efficiently and effectively than ever before," said Michael Brown, acquisitions director for AlphaGraphics. "There is now one team with one mission that focuses on building the AlphaGraphics brand, while helping our franchisees grow their revenues and profits."
Existing franchisees will have a dedicated team available to help identify potential acquisitions or tuck-ins in their markets and work through the business evaluation, deal negotiation and integration of that business into their business center. In addition, the AG Alliance will help existing franchisees explore other opportunities to grow or expand their current businesses.
Potential AlphaGraphics franchisees will learn about the various paths available for joining the brand that include starting a new digital business center, purchasing an existing center that is available for resale, or starting though a program called "acquire and convert" where AlphaGraphics acquisition specialists will identify businesses that meet certain criteria and help acquire and rebrand that location as a new AlphaGraphics Business Center.
Owners of independent print or related companies can learn about converting their business into an AlphaGraphics Business Center or signing up with the Independent Resale Program where they are assisted in finding a qualified buyer for their business.
"Our goal is to make it easy for our partners to obtain the resources they need to grow their businesses," said AlphaGraphics President Art Coley. "With these ongoing efforts, we are working to make the process as convenient as possible as we move forward."
In January 2012, AlphaGraphics was purchased by an affiliate of Blackstreet Capital Partners II, a private equity fund based in Maryland. Since the acquisition, AlphaGraphics has recommitted itself to increasing sales and profitability at the center-level, as well as further developing its franchise development efforts.
For more information, visit www.alphagraphics.com.