Alternative Apparel Announces Erik Joule as Brand President and Chief Merchandising Officer

In his new role as president and chief merchandising officer, Joule will oversee merchandising, design, development, sourcing and brand marketing at Alternative Apparel. An avid cyclist, Joule is a native of France, fluent in French, Spanish and English, and befittingly brings an international background to Alternative as the brand begins to expand into countries around the world.

Alternative Apparel's current category offerings include men's and women's active and sportswear; accessories featuring travel bags and handbags; as well as a recent expansion into fitness-wear with MOVE, a yoga-focused line of apparel and accessories launching in December 2012. The brand is sold in leading department stores and specialty stores, including Bloomingdale's, as well as two freestanding boutiques located California-the first launched in April, 2011 in the Abbot Kinney district of Venice Beach and the second opened this November in the Larchmont neighborhood of Los Angeles.