Alternative Apparel Celebrates 21 Years (BlackBook)

Greg Alterman, owner and visionary behind Alternative Apparel [Norcross, Ga.], celebrated his company’s 21st birthday with us toasting ice teas and lattes at Le Petit Greek in L.A. This isn’t your traditional L.A. line; there’s no glitz, no bling. Alternative Apparel has been operating stealthy under the radar for the last 21 years, but Vegas odds decree that you probably have one or two of their tees in your closet right now.