American Apparel, the vertically integrated clothing manufacturer based in downtown Los Angeles, announced the addition of six new colors to its successful line of nail polish. The company timed and designed the expansion of American Apparel Nail Lacquer for the upcoming summer season.
The colors continue the theme of representing the brand and the culture which surrounds it. A khaki shade called "California Trooper" alludes to the uniforms of the ubiquitous California Highway Patrol, while "Malibu Green" is inspired by the colors found near the company's store on the historic Pacific Coast Highway. Other colors like "Summer Peach" and "Butter" are now also an available option for some of the company's classic garments, including the Pique Tennis Shirt, 4-Way Stretch Side Zipper Pants and Dov's Hoody. The line will feature the release of a base/top coat, a much-requested addition that will bring an extra layer of protection and gloss to the nail lacquer.
- Places:
- Los Angeles, California