American Apparel Expands Sustainable Practices

Los Angeles-based American Apparel, a leader in the sustainable garment industry, has joined forces with the Cleaner Cotton Campaign to purchase the largest amount of Cleaner Cotton (also known as B.A.S.I.C. cotton) by a single manufacturer. The Cleaner Cotton Initiative, led by the Sustainable Cotton Project, was created to offer farmers profitable strategies for reducing chemical use in cotton cultivation—tactics that can decrease the use of pesticides by 95 percent.