American Apparel Works with Sierra Leone Artisans for T-shirt Collection

American Apparel, Los Angeles, has teamed up with artisans from Sierra Leone to create a limited edition T-shirt collection.

According to Apparel, a New York-based creative named Massah KaiKai pitched the idea to American Apparel. KaiKai wanted to use the project to shift the focus from the nation's civil war and struggle with Ebola to a more positive portrayal of the nation through creativity and expression.