American Marketing Association Announces Partnership with Ballywho Interactive
The Tampa Bay, Florida-based Tampa Bay Chapter of the American Marketing Association (AMA Tampa Bay) announced that Ballywho Interactive, a full-service social media management company, will partner with the professional marketing association to manage its' social media communications.
Ballywho will develop and implement a custom social media profile in conjunction with AMA Tampa Bay's current marketing and PR strategy. This includes managing AMA Tampa Bay's social media presence on outlets such as Twitter, Facebook and YouTube and managing an organizational blog with regular evaluation of metrics.
"As a leader in marketing, we want to fully utilize all social media tools to bring additional value to our members," said Colleen Chappell, AMA president. "We are so pleased to have Ballywho, a leader in social media planning and content management, as a partner and a sponsor."
"Ballywho Interactive is proud to partner with the AMA of Tampa Bay. As one of the fastest growing marketing mediums today, we believe that integration of social media within a marketing strategy is how successful companies stay on the cusp of effective marketing communication," noted Ballywho Interactive founder and president, Elissa Nauful Plumley.
AMA Tampa Bay is the largest professional marketing organization in Tampa Bay and one of the fastest growing American Marketing Association chapters in the United States. The organization provides networking opportunities and programming on a variety of marketing and communications topics through monthly luncheons, digital special interest groups, and special events.
About AMA Tampa Bay
The Tampa Bay Chapter of the AMA is a not-for-profit organization dedicated to educating the professional marketing community. With nearly 350 members, it is the fastest growing Chapter in the United States. Monthly events are open to members and guests and feature speakers from well-known companies and brands from both the Tampa Bay area and nationwide.