American Solutions for Business Officially Compliant with PromoStandards
“We are expanding to allow suppliers to load our Product Information Management (PIM) system with product information and media content to be used for feeding to our e-commerce sites,” said ASB senior director of e-commerce Mike Schmitz.
ASB has completed setup for Hit and alphabroder, and is preparing to implement Starline and BIC Graphic soon. Once completed, it will continue to move down its list, based on supplier need, capability and sales volume.
“This is a big step for our company and our industry,” said Justin Zavadil, president of ASB. “Partnering with PromoStandards is a necessary step that will increase efficiency, customer service and, ultimately, more sales.”
“Adding ASB to our growing list of integrated partners is a huge step forward for both Starline and the industry," said Jon Norris, PromoStandards' chair of the board and vice president of operations for Starline. "PromoStandards allows our supply chain to streamline operational efficiencies and communications, allowing suppliers to focus on creating more value-add opportunities with great customers like ASB."