With their new resources, the Andertons have been experimenting with streaming video and new ways of multi-media marketing integration.
“We’ve been doing this for 10 years and now it’s become popular, which is really cool because I think we’ve got a little bit of a jump [on video marketing].
“We’re developing tools with those media in mind to fit the promotional industry. ... In the next few months, you’re going to see the launch of some of these new ideas into Leashables.”
Living the Dream
“People say, ‘You’ve created a lifestyle around [Leashables]’ because when people come into the booth they know it’s not just a lip balm that we’re trying to hawk. We really get in and believe in our product and love what we do. I think people are drawn to that and we’re drawn to people.”
*Editor’s note: Consecutive quotes in this article were not necessarily consecutive in the original interview. To maintain brevity and conciseness, some sentences have been omitted.