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The Anvil Ringspun Fashion Fit T-Shirt
From S&S Activewear
Margaret Crow, marketing director for Bolingbrook, Illinois-based S&S Activewear, described Anvil's Ringspun Fashion Fit T-Shirt as a "great advertising T-shirt." The shirt has a nice balance between fashion and universality, and as Crow noted, "It's a fashion-fit, but it's also a basic." She explained that the shirt's slight tapering and light 4.5 oz. fabric weight put it right in line with today's fashion trends, but not so much that it's too trendy to fit into non-niche programs. Crow noted that the shirt's pricing and high size range of up to 4X also help make the item practical for a wide range of promotions.
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Michael Cornnell
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