Fast, New and Fancy
Drinkware—it's one of the fundamental components of the promotional industry. Maybe it's because our bodies are 75 percent water or maybe it's because drinking is the most efficient way to get sugar, alcohol and precious, precious caffeine into our bodies, but human beings just can't get enough drinking. As a result, nine times out of 10, distributors just can't get enough drinkware selling.
That one time out of 10, though? That's when you hit one of the rare speed bumps in selling to the thirsty. A client forgot to order water bottles for a 5K that is next week, your biggest barware customer is getting bored with the same old pint glasses, or, perhaps most disastrously, a brand-new customer has an unbelievably big marketing budget, but can't seem to find a drinkware piece nice enough to spend it on. All worthy problems, and thankfully for the thirsty and the promotional-distribute-y of the world, ones that are also solvable.
HELP! I need to rush my drinkware order!
Rush orders are great because they can be the easiest of sales, but terrible because you and your client have to make decisions quickly and without error. (As most of you reading this probably know, "quick" and "mistake-free" are the two least combinable facets of human labor.) So, how do you get your drinkware "quick" and "without error"? By squaring away your artwork details, picking rush-friendly materials and checking your work.
Bill Mahre, president of ADG Promotional Products, Hugo, Minn., said that the biggest delay with rushed drinkware orders comes with finalizing artwork for imprinting. "Make sure to provide quality art files, i.e., 300 or higher DPI," he said. "Additionally, some artwork just doesn't fit into a smaller area and/or with a one-color imprint. ADG's high-definition imprint capabilities (full color/digital imprinting) can handle those challenges quicker and easier."