Recognize $1,000 Prospects
And attack them 10 times as hard as $100 prospects
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Bill Jones
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Ah! There’s the rub. That second to the last word: meaningful. Why not sell 500 refrigerator magnets to a plumber? Sure, you can sell 50 T-shirts to your neighborhood swim team once a year. Of course, you can sell 12 dozen golf balls to your next door neighbor. Absolutely, you can go right ahead and sell 100 tooth-shaped pens to the dentist that fills your teeth. Go ahead and sell a case of matches to the deli around the corner. There are some people who will walk past the little orders. I take them. Why not? I’m not too busy to make a quick $100. The question is, does it have to be a “quick” $100? Yes, it does.
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- Companies:
- PPAI
- Promotional Marketing
Bill Jones
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