ANVIL INTRODUCES LINE OF 100 PERCENT ORGANIC T-SHIRTS
Anvil Knitwear, New York, recently announced the launch of its new line of 100 percent organic cotton T-shirts, AnvilOrganic. The T-shirts are available in 10 colors, in sizes XS to 4XL, and initially will be distributed through Alpha Shirt, Trevose, Pa.
“We monitor our markets closely and we determined that organic apparel is no longer a fad, it’s a trend, and there is sufficient long-term demand to justify taking it mainstream at prices that are attractive to the overall market,” said Anvil CEO, Anthony Corsano.
He continued: “The time is right to bring an affordable organic tee to the market. Corporations are looking at everything they do and everything they buy in order to make smart business choices that are also good environmental choices. Anvil has always been an innovator in the market ... and it is safe to say that no one is offering the variety that Anvil is at anywhere near our price point.”
Anvil’s organic tees are produced from cotton grown without pesticides or chemical fertilizers. They are colored using organic dyes. This initiative complements Anvil’s long-standing environmentally responsible manufacturing processes. Cardboard is recycled instead of discarded, scrap materials are used to generate steam power and waste water is cleaned beyond the standards set by government regulations.
Corsano added: “Many companies are embracing ‘green’ standards, which is wonderful to see. However, our research indicates that companies often don’t consider purchasing organic tees because of the previously prohibitive cost increase associated with switching from non-organic to organic, and because until now there hasn’t been a wide range of colors and sizes available.”
For more information, call (212) 300-2142
or visit www.anvilknitwear.com.