Anvil Knitwear Launches iPhone App To Deliver Multimedia Content Through QR Codes

New York-based Anvil Knitwear, a leading manufacturer of socially and environmentally responsible apparel and accessories, today launched Shirt Scan, an iPhone application that allows retailers, brands and consumers to deliver multimedia content via apparel to their target audiences. Through the use of QR (quick response) codes applied directly on the shirt, label or hang tag, Shirt Scan can be customized based on brand, customer, retailer or campaign, delivering a unique consumer experience in the form of articles, photos and videos.