Arch Promo Group Announces Acquisition of Drum-Line LLC

By Sean Norris

Arch Promo Group, Roxana, Illinois, yesterday announced that it has acquired Drum-Line LLC, the supplier of calendars, journals, notebooks and more based in Stuttgart, Arkansas. Drum-Line joins Gemini, TKCups-Sorg's, ProRose and F&H Ribbon as part of Arch Promo Group. Terms of the sale were not disclosed.

Steve Ehlert, national general sales manager for Arch Promo Group, said that Drum-Line will continue operating out of its Arkansas facility, where it manufactures its products. The move will also give Arch Promo Group and Drum-Line customers access to a broader product offering from the companies' combined lines.

“We are excited to expand our portfolio of promotional products and services with the addition of Drum-Line’s industry-leading products,” Ehlert said. “For over 20 years, Drum-Line has been known for producing high-quality calendars and journals that have helped to build Drum-Line’s customers’ brands, delivered throughout North America. ... We are dedicated to offering our customers, both new and old, the best products and services in the industry."

Dennis and Nelda Hansen, Drum-Line's owners, will retire after decades-long careers in the promo industry. Amberlea Barnes will remain in her role as general manager for Drum-Line.

“I am very pleased to partner with Arch Promo Group,” said Dennis Hansen. “I found that they share our commitment to delivering exceptional products to our customers, of the highest quality, on-time and at a reasonable price. Our customers will benefit from a larger partner with a wider range of products, and our employees will continue to enjoy working for a growing leader in the promotional products industry. I see a bright future for Drum-Line and Arch Promo Group."

The move is the latest in steady stream of industry mergers and acquisitions, many of which have involved large suppliers. Cap America acquired Wear-A-Knit earlier this month, while AAKron Line acquired The Allen Company in March. S&S Activewear, already one of the industry's largest suppliers, acquired TSF Sportswear in April and TSC Apparel in November. SnugZ USA acquired Sweda Company LLC in January.

Drum-Line won Bronze in the Journals & Notebooks category and was a finalist in the Calendars category for our 2021 Supplier Excellence Awards.