Archway Launches Promotional Products and Branded Merchandise Division
Archway, a marketing services provider based in Rogers, Minn., announced that it will expand its end-to-end marketing operations with the launch of Archway Promotional Products. This expansion of advertising specialties solidifies Archway's market leadership in helping clients achieve a greater return on their marketing execution and product distribution.
"Archway has continually brought technology-enabled solutions that has helped leading marketers with the ability to gain a cost advantage in executing their marketing campaigns. The network of suppliers we have built to materially optimize the cost of promotional products is industry leading," said Doug Mann, Archway's CEO. "By expanding our leadership with Archway Promotional Products, this will allow us to shorten the supply chain for clients and help them further optimize their execution as we manage the full life cycle of their marketing campaign."
Barry Polan, chief sales officer, also commented on the expansion. "More importantly, our reputation of consultative campaign planning will be further enhanced as we increase our role as brand managers to assist our customers in creative ideation to identify the best products to enhance their marketing campaigns," he said. "Our branded merchandise team of experts will give confidence to customers that their campaigns are well managed, allowing them to further focus on initiatives to drive revenue and profitability."
For more information, visit www.archway.com.