On Your Mark, Get Set, Go!
Are you maximizing your sales from longer-term sales leads?
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Industry experts estimate that only one-quarter of those who are going to buy do so within the first six months. Yet, roughly another quarter buy within a seven- to 12-month period, another quarter buy in a 13- to 18-month period and the final quarter buy sometime after 18 months. When all of the organization’s
concentration is on the first quarter, for quick selling turnaround, the remainder of the leads—three out of four sales opportunities—are left for the competition.
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M. H. “mac” Mcintosh
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