Ariel Premium Supply's Marketing Expert Discusses Advantages of QR Codes
Ariel Premium Supply Inc., St. Louis, is pleased to have Joe Warmbrodt, Ariel Premium Supply's success consultant manager, as their expert in QR code marketing.
Warmbrodt has spent more than eight years in the promotional products industry, serving on both the supplier and distributor sides. Prior to his industry involvement, he spent 17 years in the printing business. With Warmbrodt's knowledge, experience, creative ideas and leadership skills, he easily identified the QR code technology as a great opportunity for Ariel Premium Supply and their customers.
"This technology and what it means to end-users is by far the most exciting thing to happen in our industry since the creation of the logoed T- shirt," Warmbrodt explained. "The majority of distributors I've spoken with have a vague feel for the topic, but don't really feel comfortable translating this into what the end-user ultimately wants and needs, a way to effectively measure ROI as well as create ongoing marketing opportunities. I am passionate about this topic and really enjoy sharing what I know with distributors."
As a result from Warmbrodt's leadership, Ariel Premium Supply has risen into the QR code market and has quickly become the industry leader of imprinting QR codes on promotional items. After thorough testing, Ariel Premium Supply has developed precise imprinting processes on stress relievers, pedometers, bags and other items. Along with their newly developed QR code imprinting, the company offers distributors the ability to obtain detailed analytic information on scanned codes as well as detailed information about those who are scanning them, thus, giving the distributors a way to measure their ROI for their particular campaign while utilizing promotional products.
For more information, visit Ariel Premium Supply's website.