Art of the Industry Showcases Long-lost Promotional Artwork at The PPAI Expo in Las Vegas

Among the assets of the John Baumgarth Company were a Kodachrome photo and several transparencies used in the production of the first 1953 calendars featuring Marilyn Monroe. Included in the Messenger Art Collection are well-known images from the same photoshoot as "Golden Dreams," such as "Lure of Lace" and "Entrancing."

Between the pieces acquired by Messenger himself and the assets from the John Baumgarth Company, there are numerous artworks that were originally used in the production of promotional calendars. Look for pieces from such American artists as Tom Beecham, Warner Sallman and Walter Haskell Hinton.

The Art of the Industry exhibit opens today at The PPAI Expo, on the level 2 of the Mandalay Bay Convention Center. Distributors will have the opportunity to see the artworks now through January 6. Display times are 8 a.m. to 7 p.m. Tuesday; 8 a.m. to 5:30 p.m. Wednesday; 8 a.m. to 4:30 p.m. Thursday; and 8 a.m. to noon on Friday.