The Right Instrument
Parker’s most classic offering is its Jotter style, created in the early 1950s and featuring the line’s iconic arrow on the clip. At the higher end of the Parker selection are fine-writing fountain pens with 24K gold nibs and lustrous, long-lasting finishes.
While Parker pens are known for their classic styling, reliability and exceptional performance, the Waterman line cuts a more fashionable figure with
its bold European flair. Waterman pens use precious metals and eye-catching designs to appeal to what Mike Bothwell, brand manager for Waterman and Parker, sees as its typical end-user: “A stylish and chic person who wants to augment their personal style by wearing a pen almost as if it were a piece of jewelry,” he described. The most classic Waterman selection
is the Hemisphere model, which has a sleek aesthetic and is available in lacquered, metallic and stainless-steel finishes.
Because of the pens’ high-style bodies, there’s an element of inherent sustainability: they’re meant to be reused. “The big eco push is that these are refillable; buy refills and keep these pens for a lifetime. And the same goes for the boxes; it’s a storage piece, it’s not meant to be thrown away,” Eagan commented.
A Pen Built With New Technology
During the space race, astronauts and cosmonauts had been using lead and wax pencils to conduct important experiments while in orbit, and that is precisely when Paul Fisher’s invention, a pressurized ink cartridge, got noticed. The device uses nitrogen to allow ink to flow in extreme conditions, meaning, a zero ravity environment was no longer a hindrance. His pens were first blasted into space aboard NASA’s Apollo 7 mission in 1968, and with that, Fisher Space Pen Company was born.
For people performing field work under extreme conditions, the pen is invaluable. It writes upside down, on walls, in weightless environments, underwater, in other liquids and in extreme temperatures. “We’re a very unique writing instrument; we write where other pens won’t. We are definitely the go-everywhere, writes-everywhere pen,” commented Timothy Lawson, director of marketing for the Boulder City, Nevada-based company.
The original astronaut model, a sleek rounded pen, is still available and usually piques the interest of those who collect space memorabilia—a built-in marketing angle for space- or technology-themed promotions. Another Fisher offering, the Millennium pen, also has a great hook: it’s equipped with a special ink chamber that is guaranteed to write for 80 years. “It’s a very interesting pen to think about giving to a newborn … engraved on it is his or her name, weight and birthdate, as it’s going to last them a lifetime,” Lawson suggested. It would also be great for a groundbreaking ceremony.