The Right Instrument
Today, however, the company’s most popular offering is its Bullet Pen, named so for its distinct shape. “It’s a very small pen, it fits into a pocket. If you pull the cap off and you put it on the back and it makes it into a full-sized pen,” Lawson said. Its unique design has led it to be a bit of a pop-culture phenomenon, as it was showcased on an episode of Seinfeld aptly titled “The Pen.” This type of free advertising has been quite a boon for the company, Lawson pointed out. In addition to Seinfeld, Fisher Space Pen Company pens have been featured on The Tonight Show Starring Johnny Carson, are currently shown on the Travel and Discovery Channels, as well as in an upcoming feature film, Night at the Museum 2: Battle of the Smithsonian. “You have American workmanship and a lifetime guarantee, and those are pretty unusual things,” Lawson concluded.