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As time marches on, will calendars become a casualty?
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Which is, of course, the main draw for promotional products distributors. As one of the few hard-good items in the industry with a definitive shelf life, traditional calendars are successful year after year, due in no small part to the fact that the item is designed to “become obsolete” at a preordained point in time, said Bob Teese, vice president of sales and marketing for St. Paul, Minnesota-based Hotline Products.
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Christen Gruebel
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