Asian Sourcing Link Expands to North America

Asian Sourcing Link Ltd. (ASL), a Hong Kong-based provider of integrated supply chain solutions with promotional products for major brand-marketing companies and the retail industry, has unveiled the expansion of its global coverage by opening a new operation in North America.

"As one of the fastest-growing promotional product distributors in our industry—with 15 offices around the world and serving significant global clients in over 150 countries with outsourcing exciting brand building concepts, from creative development, social compliance and quality manufacturing through to marketing execution—establishing a strong presence in the Americas is an important strategic step for ASL," said Alec Pettigrew, managing director for ASL.

"This exciting move will extend our tried-and-tested ability to support our current clients' promotional programs in the USA and Canada," added John Pollock, ASL's global sales director. "It will allow the ASL team to expand its reach and develop new business relationships with an expanding number of marquee clients. Our goal over the next two years is to use our new North American presence to spearhead our strategic expansion throughout the region and act as a springboard to developing our growing list of opportunities in Central and South America."

At the same time, ASL has announced the appointment of Alan Patrick as regional sales director - Americas to head up the new operation. Patrick brings a wealth of global and local business expertise in the promotional product marketplace. He has been on all three sides of the industry table, as a Top 50 distributor, including spells at Cyrk and Leaderpromos.com, as a supplier with Trade Only and Mars' My M&Ms project, and also with several Fortune 100 FMCG companies like Mars Inc. and Ralston Purina.

"This is a very exciting opportunity and sets the stage for ASL to see rapid growth through support for both current and new clients," said Patrick. "Initially our aim is to ramp up our on-the-ground support with existing global clients with a USA and Canadian presence. For these, as an important distributor partner, we develop and manage global promotional programs for local execution. At the same time, we will be reaching out to work with a select group of North American-based promotional product industry suppliers and the important local trade organizations to support ASL's efforts," he continued. "Following that, as we expand and develop more client relationships, our goal will be to grow our local USA-based sales team and in-market support staff. It's an exciting time for ASL. I am delighted to join Alec, John and the ASL team and play a part in the company's next phase of regional expansion."

For more information, visit www.asiansourcinglink.com.