A Hole-istic Approach
Event planning is a field well-suited for promotional product use, but for golf tournaments and events, this is especially so. Not only do you have all the sales opportunities of a regular event, like T-shirts for volunteers and staff, you also have a multitude of golf products available to bear your client’s logo. From clubs and balls to sunscreen and umbrellas, what follows below are a few tips and tricks to picking the right items* for each part of a golf promotion.
Though integral to the sport, using golf clubs in an event promotion can be tricky nonetheless. Variations in end-user height and play style can make giving everyone the “perfect” club difficult. There are, however, a few decisions you can make to work around these differences.
A route recommended by Judy Starling, customer service manager for Pro Golf Premiums, Burlington, Wis., is providing gift cards ahead of time, as opposed to a set selection of clubs. “The recipient at the event ... can go to a designated site, and then they have the ability to order right-hand or left hand, or if it’s a tall guy, get the longer shaft, or get the angle of wedge that they want,” she explained. Starling noted as well that not only do gift cards offer another opportunity to get your client’s logo in front of end-users, some gift-card vendors will offer favorable cash incentives to distributors, like charging $70 for a $100 card. “You’re making your money up-front, without having to deal with product,” said Starling.
If you decide against the gift card route, it’s best to chose items suitable for the widest selection of end-users possible. “Try to use products that don’t require specific lengths, flexes and lofts,” said Todd Field, corporate sales representative for Callaway Golf Company. “Putters are a good club to use for tournaments, as they are only offered in right or left hand and typically two lengths.”