CLUBS
Though integral to the sport, using golf clubs in an event promotion can be tricky nonetheless. Variations in end-user height and play style can make giving everyone the “perfect” club difficult. There are, however, a few decisions you can make to work around these differences.
A route recommended by Judy Starling, customer service manager for Pro Golf Premiums, Burlington, Wis., is providing gift cards ahead of time, as opposed to a set selection of clubs. “The recipient at the event ... can go to a designated site, and then they have the ability to order right-hand or left hand, or if it’s a tall guy, get the longer shaft, or get the angle of wedge that they want,” she explained. Starling noted as well that not only do gift cards offer another opportunity to get your client’s logo in front of end-users, some gift-card vendors will offer favorable cash incentives to distributors, like charging $70 for a $100 card. “You’re making your money up-front, without having to deal with product,” said Starling.