UMBRELLAS
An unfortunate fact of planning outdoor promotions is that sometimes it’s going to rain. Instead of letting a little precipitation wash away your event however, why not turn it toward your advantage and bring some umbrellas for backup? “We don’t want to think about a golf outing with rain, but when it does rain, you become an instant hero,” said Richard Meth, vice president of sales for Rainkist Umbrella, Edison, N.J.
Besides their large imprint areas making them, as Meth described, “walking billboards,” golf umbrellas have a high perceived value and are also one of the few items attached to a golf promotion that can see use outside the sport. “I think when you’re talking about golf umbrellas, it doesn’t always have to be for that golf event,” said Meth. “It could also be used or kept in your house for that rainy day.”