Augusta Label and Printing Adds Shrink Sleeve Technology

In response to the evolution of craft brewing and a market demand for alternative packaging trends in the Midwest wine markets, Augusta Label and Printing, Burr Ridge, Ill., announced the installation of automatic shrink sleeve machinery.

Companies worldwide are growing sales through the use of 360-degree marketing using evolving shrink sleeve technology. With the craft beer market primarily progressing from bottles to more economical, recyclable and cooler-friendly cans, shrink sleeves produce a cleaner look than traditional pressure-sensitive labels. The applicator, combined with the three-axis steam tunnel system, will sleeve and shrink more than 50 12 oz. cans per minute.