By
Sean Norris
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Safety First
If we've learned anything from the Ford Pinto, it's that safety is a big deal in the car industry. That lesson filters all the way down to automotive products. "The most powerful category of automotive products is the one that offers safety to its occupants," said Michael Gisser, executive vice president for Toronto-based Superex. "There is clout behind a message that provides safety and preparedness-assurance."
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- Companies:
- Handy Industries
- K&R
- Superex Line
E
Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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