Avery Dennison to Sponsor Emerging Fashion Brand Award at WGSN Global Fashion Awards 2013
Judges will consider not only the independent designer's collection branding but also his or her collective brand vision, from the website through to their marketing. The brand with the most coherent and creative vision will win the award.
"Converting hard-earned recognition on the catwalk into building a successful brand is the biggest challenge facing every designer," says Tim Voegele-Downing, global creative director, Avery Dennison RBIS. "We are looking for a designer who is not only capable of creating an inspired fashion collection, but who also truly understands the importance of product branding and is capable of telling a compelling brand story."
Lauretta Roberts, WGSN Global Fashion Awards director, says: "Avery Dennison is a leading expert in apparel branding, something that is key to success in modern retail. Together we're looking for someone we believe has a long future in fashion demonstrated by the vision they have for their brand."
"We work on a regular basis with design teams from some of the world's largest apparel brands, and we are excited to partner with WGSN and Arts Thread to bring our insights to emerging designers and help them understand the importance of product branding in realizing their vision," said Tracy Van Hoven, vice president, global marketing communications, Avery Dennison RBIS. "Branding is such a vital part of the fashion industry, and we are excited to see how these talented designers integrate our unique branding solutions into their collection and their marketing vision to effectively compete."
The Awards take place on October 30, 2013 in London. Entries for the award are now open at www.globalfashionawards.com/categories with a closing of Wednesday, June 12th.
Judges for this year's WGSN Global Fashion Awards include designers Giles Deacon, Bora Aksu, Stephen Jones and Rebecca Minkoff, model and writer Laura Bailey, Eco-Age founder Livia Firth, blogger Bip Ling, singers VV Brown and Kate Nash, Tim Voegele-Downing, and Mr Porter editor-in-chief Jeremy Langmead.