Avery Dennison to Sponsor Emerging Fashion Brand Award at WGSN Global Fashion Awards 2013
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Branding is essential to the appeal of a garment to the consumer and the success of any apparel company, and the more integral branding becomes to the apparel design process, the more effectively a company can communicate its brand values. This is why Avery Dennison has challenged the WGSN finalists to unleash their creativity and create an inspiring brand story for their collection by considering the conceptual application of the company's full complement of branding solutions and tools - from woven and printed labels, to standout heat transfer embellishments, and sustainable hangtags and packaging solutions.
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