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For promotional product professionals, a slower-than-normal housing market can cause some of their biggest clients, realtors and real estate agencies to change tactics, cut corners and look to save money wherever possible. Suddenly, long-standing accounts can start to run dry and normally active customers grow skittish at the mere sight of a product proposal. In light of this, Promo Marketing turned to Sheila Curtis, sales agent and sales manager of Glenside, Pennsylvania-based Prudential Reddington Realtors, for a conversation about the industry, distributors and how they can mitigate any slowdown due to a slumping
housing market.
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Charles Plyter
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