The State of Real Estate
PM: So how long did it take you to jump on the bandwagon?
SC: About eight years ago, I started doing the same with my client list, and the response has been fantastic. On several occasions I have been told by clients that it was the pretzels they got each year that made them think of me when they were ready to sell the home that I’d sold to them. It’s just one of those unique ideas that make people remember you. Who doesn’t love getting candy on Valentine’s Day?
PM: In the end, what would you tell distributors who are dealing with reluctant agency clients?
SC: Probably just to be vigilant and do their homework on the products they offer. Come with something new and different. Don’t expect me to buy just anything, so don’t just offer the same old, same old. I just know I’m more likely to give a quick “no” when the money is tight and I think others are as well.
As sales manager, Sheila Curtis is in charge of sales and marketing for Prudential Reddington Realtors. The company has served Pennsylvania home buyers and sellers for more than 29 years. They can be reached by calling (215) 886-1200 or visiting www.prudentialreddington.com.