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Promo Marketing: When the housing market is slow, should agents spend less on advertising and giveaways?
Sheila Curtis: If possible, spend less but advertise more. When the market is slow [agents] need to bring more business in, so distributors should stress that agencies need to continue advertising. However, it might be time for some agencies to look at where the advertising dollars are going, and how they can best maximize spending, which is actually good for promotional products distributors. Agents still need their name out there, and [promotional products] can be a more reasonable way to do it than other advertising channels.
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