Fashion, Fun & Function
Bag and tote giveaways bring retail trends to the promotional marketplace
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"Women love handbags, and the way we have developed and positioned our line, you can't find most [of our] styles at retail; this allows distributors to maintain a good margin with maintaining a high perceived value," he explained. ACRO's bags match retail trends while being exclusive to the promotional industry, the intention being to increase demand. Traiger continued, "We certainly could make retail styles available but think it's better for the distributors if they have products that are not at retail ... the styles just need to be 'right.'"
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- Companies:
- Norwood Promotional Products
- TRG Group
- People:
- Andrew Spellman
E
Charles Plyter
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