Bagging Up Big Sales
Popular features in bags and totes
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Having the Look
Users will want something that looks good if they're going to use it repeatedly. Christopher Duffy, vice president of marketing for Bag Makers, Union, Ill., noted that the look is how users make their first impression of the product.
"The look of the bag is very important to end-buyers," Duffy said. "It says a lot about who they are, their brand and the perception they want to put across."
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Brendan Menapace
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Brendan Menapace is the content director for Promo+Promo Marketing.
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