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Sean Norris
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So how do you break in? We talked to bar-industry sales veteran Gayle Piraino, founder and president of Gloucester, Massachusetts-based distributor GAP Promotions, to find out.
Promo Marketing (PM): There are a handful of products that bars are in obvious need of—glassware, coasters, etc. What are some less obvious products bars need just as much?
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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