Tap into Profit
Quality always is a factor in the promotional products industry, but it is especially important when dealing with glassware for bars and restaurants. The stress an item receives from industrial dishwashers and extended use is tremendous. For this reason, Pam Aldrich, sales manager at Megafast, Excelsior Springs, Mo., said it is very important for any glass or ceramic item to have an imprint that is fired onto it. Much like the coating on a mug, firing transforms the imprint into a glassy surface that becomes part of the item, ensuring the imprint will survive the rigors of industrial use. “It’s a lot more economical for a supplier to sell a mug or glass that’s not fired,” she explained, but the trade-off is the imprint will not last as long. In the end, it is more beneficial to spend a little more for a higher quality piece of merchandise.
Quality also comes strongly into play when dealing with other bar and restaurant accessories, said Chiorazzi. “Taking a cork out of a bottle, for instance, [requires] a lot [of force],” he explained. Pulling a cork generates up to 220 pounds of pressure, which is more than enough to destroy a poorly manufactured corkscrew.
Just like the trendy patrons that sit atop barstools night after night, there are trends taking place in barware. An area that’s changed immensely over the last several years, according to Haleluk, is the use of metal. “We’ve always manufactured ice buckets that have a flannel cover ... or an imitation leatherette covering, but now, stainless steel ... has been coming back,” he noted. While the company offers ice buckets, champagne buckets and wine coolers in the classic metal, it also produces them with flannel or leatherette coverings on the outside and a stainless steel interior for, “that modern look that’s high-tech right now,” he said.