BDA Appoints Rebecca Gerber as Director of New Business Development
Bensussen Deutsch & Associates Inc. (BDA), Woodinville, Wash., announced it has named Rebecca Gerber as director of new business development. Gerber comes to BDA from Zorch where she was vice president of business development and implementation.
"Rebecca is another great example of the best of the best wanting to be part of the BDA family. She recognizes this is a special company full of passionate, entrepreneurial experts, much like herself," said Jay Deutsch, CEO and co-founder of BDA. "Her determination, experience and leadership will help fuel the company's next wave of growth and expansion into new markets."
Gerber brings two decades of experience in the marketing and advertising industry. In her role with BDA she will be responsible for identifying and driving new business development efforts for the company worldwide. Gerber's diverse background includes sales, finance and expertise working with Fortune 200 clients in the financial, energy, telecommunications, insurance, transportation, waste management, CPG and airline industries.
"Everyone in this business knows BDA is leading the way. They've reshaped the branded merchandise industry with their full-service agency approach," Gerber said. "I am privileged to be joining such an elite group and welcome the opportunities that lie ahead."
Gerber, a graduate of Huron University in London, England has worked on both the supplier and distributor sides of the industry, including positions with The Huffer Line, BTS Group, Castelli, and Adventures in Advertising.
For more information, visit BDA's website.